The art program unveiling was accompanied by a consumer event to engage Aēsop's loyal clientele. With Tacit's robust reach across the U.S., and specifically in the New York City market, we were able to collaborate on a buzzy event that filled the space and ignited continuous brand love.

Aēsop was keen to engage a New York-based artist to further amplify their commitment to the local arts scene. We knew Margot Sinclair was the perfect fit, both from a brand perspective, as well as for aesthetic resonance within the space.

Through coordinating every aspect from sourcing, curation, commission facilitation, all the way through to installation, we can ensure optimal service at every touch point. The Tacit team collaborated closely with the Aēsop team across retail, marketing, and visual merchandising to ensure unparalleled success.