Sequoia

The art program in its totality consists of textiles, oil on canvas, mixed media, and editions. This multidimensional approach adds warmth and depth, while diversifying the collection overall. While the building conveys a minimalist design, the art adds both character and dimension — making the space feel like home.

Budget was optimized by prioritizing hero moments for the most high volume areas in the building (i.e. the entryway and lounge). Spaces like the dining room experience less traffic, which is why we curated a thoughtful selection of print editions that still serve to enhance the aesthetics of the space, while remaining cost-effective.

For areas that experience such high volume and are home to many people with varying tastes and personal styles, we wanted to ensure the art program didn't lean too heavily into one singular identity, but rather resonated with many while simultaneously offering a unique point of view with elevated taste.