Twig Fertility
A modern fertility clinic with two locations — both featuring art programs curated by Tacit.
Tacit was tasked with curating an art program that complemented the heritage building's existing architecture, while furthering the interior via artworks that represent the diverse clientele of Twig.
Services provided: sourcing, procurement, curation, framing, and installation.
The Result —
Calming Surroundings
Twig's intention is to have every guest feel at ease. Fertility care can be emotional, and it's important for guests to feel comfortable throughout the process. Tacit applied curation principles to ensure the artwork evoked a sense of calm at every touchpoint.
Diverse Representation
Twig services guests of all backgrounds, ethnicities, and sexual orientations. As such, it was important to exhibit art that reflected the diversity of clientele. The majority of the Twig art collection is comprised of local, BIPOC, and AAPI artists whose practice is largely inspired by their owned lived experiences.
Meaningful Moments
Tacit prioritized artwork and artists that conveyed relevant subject matter, including abstract interpretations of materinity and serene landscapes. Tacit worked within Twig's brand guidelines to ensure an accurate representation of core values and themes.
Interested in art consultation?
Available for residential and commercial clients alike.