Why Art is Integral to Interior Design

You know when you walk into a person’s home and see “The Seven Habits of Highly Effective People” tucked into their bookshelf? You instantly extract information about them based on that 6-second non-verbal interaction.

Art is not dissimilar. The art displayed on our walls communicates our identity — our values, our lived experiences, our interests, and beyond.

Here’s how to use your art collection as a powerful tool to amplify your brand’s message — we’re talking personal brand, or company’s brand, depending on what you’re buying for.

1. Art reflects.

The art that you choose to display reflects your values, interests, and personality. By carefully selecting pieces that align with your brand, you can use your art collection to communicate your values and ethos to your audience. For example, if you're a sustainable fashion brand, you might choose to display art that highlights mother earth or features recycled materials.

2. Art sets the tone.

Art sets the tone for your space and creates a certain mood or atmosphere. By selecting pieces that reflect your brand identity, you can use your art collection to create a cohesive look and feel that resonates with your target audience.

3. Art talks.

Art can be a powerful way to communicate your brand message and convey your brand's unique value proposition. For example, if your brand is focused on innovation, you might choose to display art that reflects a futuristic or cutting-edge aesthetic. Alternatively, if your brand is focused on tradition and heritage, you might choose to display art that reflects a more timeless, classic aesthetic.

4. Art connects.

You can look at art as a mechanism for connectivity. For example, if you’re outfitting a local boutique, you may want to display work by local artists, and ensure that your art collection represents a diverse community of artists.

5. Art resonates.

Your art collection can be a unique and memorable way to communicate your brand's distinctiveness. Homes and spaces with an extraordinary art collection will leave a lasting impression on guests, as it will evoke emotion within them.

Explore our collection

Coveted artworks by the top emerging artists from across the globe.